The Academy of Behavioral Finance & Economics presents:
for Market Researchers
Friday, September 21, 2012; 9:00 AM to 2:00 PM
New York City
There is a quiet revolution taking place in consumer research. This is your personal invitation to hear how the latest ideas are influencing this dynamic change. A half day program in NYC on September 21, 2012, will bring together some of the most innovative minds from the world of marketing and advertising. Drawing from diverse fields such as neuroscience, sentiment analysis, and behavioral economics, both practitioners and academics will present inspiring and creative approaches to understanding what consumers may not even understand about themselves. In many cases, practitioners are only seeing the beginning of what these techniques can do.
Key questions to be answered include:
What are the assumptions of traditional consumer research methods and how is Behavioral Economics overturning those assumptions - revealing a whole new world of possibilities in consumer insight?
What are applicable real world examples of how this is being done?
Presenters include a mix of practitioners, researchers and academics whose work has been on the leading edge of consumer insight:
Dr. Paul Zak - a neuro-economist and author of The Moral Molecule, who will speak about the neuroscience of marketing and new findings on how the brain makes decisions and what drives brand loyalty. You can view his TED talk at http://www.ted.com/speakers/paul_zak.html.
Anthony Tasgal - a 30 year advertising industry veteran, and founder of the UK planning agency POV. Tas has been a long-time proponent of applying new thinking in understanding consumer (aka "human") behavior, covering much of what is now called behavioral economics.
Dr. Richard Peterson - owner of the firm MarketPsych, which employs text mining software to identify and quantify economically predictive sentiments. He is also an internationally-recognized speaker in the area of media language analytics. Richard will be speaking on the topic of sentiment analysis in branding and product perceptions.
Steve Faktor - currently Managing Director of IdeaFaktory and author of Econovation, formerly head of the Chairman's Innovation Fund at American Express and SVP of Innovation at Citigroup. Steve will talk about behavioral economics and how it can enhance strategy and innovation efforts.
Alex Smith - Inspire trend analyst at Mintel who will incorporate global observations in a discussion of how behavioral economics is reflected in consumer trend insights from around the world.
Who should attend?
Market research, strategic planning, customer engagement, and other curious professionals who rely on consumer insights for innovation and relevancy.
Date: September 21, 2012, 9 AM to 2 PM
Location: NYU – Poly, Brooklyn Campus.
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Tuition: $295.00 (US Dollars) per person; the rate includes continental breakfast, lunch, the seminar book(s) and any other related learning support material. Only half of the paid registration fee ($148.00) is refundable if cancellation is made via email within three weeks before the start of the seminar. Otherwise, no refund will be issued.
Space is limited so please register right away to reserve your seat.
Click here to register.
Email: email@example.com, or call 818-236-2145